Services

HotWire Marketing LLC is a Denver-based Marketing Consulting firm providing strategy, execution and measurable results. Clients benefit from our proven track record of success leveraging multi-channel marketing programs to increase awareness, generate demand, and exceed revenue goals within competitive, evolving industries.

Our Services Include:
  • Overall Marketing Strategy
  • Online and Internet Marketing
  • Channel & Distribution Programs
  • Public Relations
  • Voice of Customer Programs

Our Methodology & Approach:

We start with conversations where we ask questions and listen. We don't have a one size-fits-all solution, but we do have a process that works efficiently and elegantly, uncovers key issues, and delivers results that exceed expectations.

The following graphic illustrates our process. The first phase, Discovery & Knowledge Transfer, builds upon your existing business goals, sales strategy and branding. This phase is key for long-term success in any engagement. Once that step complete, depending on your particular situation and existing resources, we can enter the process at any stage.

 

We also offer three proprietary services:

Marketing MentorshipSM: When working with a consultant, you can hire a consultant to provide insight and advice (“answers”), or you can hire them to give you the answers and also show you how they arrived at them. The second approach takes more of your time and more of the consultants time (hence, a slightly higher cost), but will transfer knowledge in-house and allow you to build internal capabilities. Marketing Mentorship is a value-added service that is usually delivered along with an existing engagement, but can also be purchased as a stand-alone service to help mentor a junior marketing person in your organization.

 

Channel JumpstartSM is designed for organizations that are effectively selling through direct channels, and wish to add channel partners or affiliates to their sales strategy. Channel programs require specific guidelines and structure in order to be successful and this service enables your organization to develop and launch a compelling channel partner program.

   

Revenue IgnitionTM is a streamlined process designed for introducing a new product or service or to breaking into new target markets where rapid GTM (go-to-market) is required.
   

Our Promise to You:

Don’t you hate it when you hire consultants that overpromise and under-deliver? Or when an agency creates an amazing ad campaign…that looks great but doesn’t deliver results to your bottom line? How about when you are handed a strong, well-researched marketing strategy that simply can’t be executed with your existing resources?

Rest assured, that’s not something we do. We take the time to discern your needs, analyze your situation, and determine if we are a good fit for you. We won’t take on a project if we aren’t confident we can deliver outstanding results.

Client Testimonials

    • Natascha has a background and personal style that allows her to combine practical marketing strategies and creative ideas with a comforting ease. Her work translates into results for all levels and departments of an organization from the executive suite to product team to client support teams.

      Jess Nelson, Local Matters

    • Hotwire Marketing is on the cutting edge of new methods of marketing. Their principal, Natascha, understands integrated marketing and she understands that the old ways of doing business are changing quickly. She is very astute at determining what works in marketing -- and knowing what won't. She is far beyond her peer group in the application of new media marketing.

      Jerry Sexton, President, PGM Integrated

    • I highly recommend Natascha and HotWire Marketing as the perfect partner to develop an effective channel strategy to drive the volume of your sales. They provided not only the initial plan and strategy but all the training, support and knowledge transfer.

      Stacey Alexander, Customer Paradigm

    • Hotwire Marketing has a progressive approach to marketing that gets results and they are not afraid to test new concepts.

      Gary Redmond, Avenue A Razorfish

    • I highly recommend HotWire Marketing. We hired them to teach us the ins and outs of Internet marketing, and they delivered beyond our expectations. Not only did they provide us with top-notch advice and bring clarity to our efforts, but through their recommendations, we DOUBLED our click through rate on our email blasts.

      Cristina Rader, EVP of Marketing, GrandeLuxe Rail

    • Hotwire Marketing has been great at helping us wade through a mountain of options to prioritize the initiatives that will impact our business the most. What I consistently value most of all is their focus on results and the measurability of those results. That sets them apart from the crowd

      Kris Skavish, Local Matters

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